We are selective about the projects we take on. Our portfolio is not a catalog of every piece of work we've ever done; it's a testament to our belief in quality over quantity. We seek partners with ambitious visions and complex problems that ignite our passion for creative problem-solving. Each project is chosen because it offers an opportunity to push boundaries, innovate within a sector, and create something of lasting value.
Re-engineering a legacy tech brand for a new era of innovation, focusing on a dynamic visual identity and a user-centric digital platform that could scale with their global ambitions.
Cygnus, a B2B technology leader for over two decades, faced a critical perception gap. While their technology was cutting-edge, their brand felt dated and failed to resonate with a younger generation of tech decision-makers. Their digital presence was fragmented across multiple outdated websites, leading to a confusing user journey and poor lead generation. They needed a comprehensive transformation that would reposition them as a forward-thinking innovator and unify their digital ecosystem.
Our engagement began with an intensive discovery phase, involving workshops with Cygnus's leadership and interviews with key customers. We identified a core brand essence centered around "intelligent momentum." This concept inspired a new visual identity built around a dynamic, evolving logo mark and a vibrant, yet sophisticated, color palette. The identity system was designed to be modular and flexible for use across digital, print, and environmental applications. For the digital transformation, we consolidated their web properties into a single, powerful platform built on a headless CMS. Our UI/UX team designed an intuitive information architecture and a frictionless user experience, guiding users to relevant solutions and resources.
The revitalized Cygnus brand launched to universal acclaim from internal teams and the wider industry. The new digital platform became a powerful engine for growth, resulting in a 150% increase in qualified leads within the first six months. User engagement on the site skyrocketed, with average session duration increasing by 70%. The project not only solved their immediate challenges but also provided Cygnus with a scalable brand and digital framework to support their future growth for years to come.
Crafting a serene and immersive e-commerce experience for a luxury wellness brand, designed to translate their tranquil in-store atmosphere into a high-converting online platform.
"Polygon is more than an agency; they are true partners. Their strategic approach and creative execution didn't just give us a new brand, it gave our entire company a new sense of purpose and direction."Elena Vance, CMO of Cygnus Technologies
Rebranding a Tech Giant
Let's create the next success story together. We're ready to apply our strategic creativity to your greatest challenges.
Start Your Project
